In an effort to give Nollywood entertainment lovers the best on StartTimes Pay TV, iROKO Plus has been officially rebranded as iROKO World with multi-award winning actress and producer Funke Akindele famously known as ‘Jenifa’ capped as its brand ambassador.
The rebranding and capping of Jenifa as brand ambassador took place at a media event in Ikeja, Lagos on Wednesday March 9. This new development is expected to increase the public goodwill iROKO World gets from its subscribers on StartTimes.
Uloma Onuma who is the Head of Legal and Distribution, iROKO had this to say about the new development:
‘Our choice of Funke Akindele was because she has proven to be not just a multi-talented award-winning actress, but an inspirational character that excites many Nigerians with her educative and interesting movies as well as her comic character Jenifa. Akindele’s rich credentials in Nigerian entertainment industry can add value to the quality service iROKO World TV offers to Nigerians, and choosing her as a Brand Ambassador was part of rebranding packages to make iROKO World TV a household name in Nigeria and taking Nollywood to everywhere.’
Meanwhile, Funke Akindele in an excited mood described the endorsement as an honour done her. She also told her fans to look forward to engaging activities even as she tours around cities to connect with lovers of the iROKO World TV brand. In her words:
‘Entertainment is my life and I’m so glad putting smiles on the faces of the people. iROKO World TV will not go down. My fans should expect great movies from Funke Akindele with active collaboration with iROKO World TV. Very soon, my reality TV show will debut on iROKO World TV. My fans can find me on iROKO World TV on StarTimes Channel 23. I am also very excited to be meeting them during my city tours and visits to customer experience centers.’
Marketing Director of StarTimes, Dare Kafar described the deal with Funke Akindele a.k.a. Jenifa as a proof of the leadership role StarTimes plays in the pay TV industry.
Meanwhile, Onuma added that iROKO TV, which started in 2010 on YouTube had grown to become the hub of Nollywood movies in Africa, telling African stories by Africans.
She said iROKO Play and iROKO Plus were launched in 2015 and have been on StarTimes since then.
‘The reception was amazing as viewers demand to see more from us. This encouraged us to repackage and upgrade iROKO Play and iROKO Plus to iROKO World TV this year. This has been a 24-hour TV on StartTimes Channel 23. We will come out with 250 quality Nollywood movies. We are the longest aggregator of Nollywood in the world and we’ll ensure that we maintain the quality and high standard we are known for,’ Onuma said.